When trying to determine the difference between printed materials vs. non-printed materials, ask yourself the following question: Can I purchase this item in the campus bookstore? Ex: The consumer cannot and would not purchase business cards (i.e. printed materials) at the bookstore, but the consumer can and would purchase notebooks (i.e. non-printed materials) at the bookstore.
A non-exhaustive list of printed materials that do not need approval by the Office of Brand, Trademarks and Licensing but must be approved by University Communications/Marketing/or similar campus entity include: business cards, letterhead, brochures, pamphlets, flyers, promotional posters, schedule posters, schedule cards, web graphics, social media graphics, video/photography graphics, department banners, building signage and university vehicle signage.
A non-exhaustive list of items (commonly mistaken as printed materials) that need approval by the Office of Brand, Trademarks and Licensing and need to be produced by a licensed vendor include: pocket folders, note pads, notebooks, day planners, portfolios, binders and decals.
On-campus print shops, where available, can fulfill most orders for printed materials. Otherwise, consult with your campus contact for further instruction or submit questions to firstname.lastname@example.org.