Why Have a Licensing Program?
Help with the trademark registration process
Ensure brand integrity by establishing policies and procedures that govern the usage of the trademarks
Create a style guide for all licensees to follow
Enforce policies and licensing agreements with legal support and audits
Partner with reputable vendors
Assist product selection and approval
Create marketing and promotional activations
Promote the brand via signage, print, social media, etc.
Generate royalty revenue
Establish e-commerce partnership
Grow merchandise sales
Learfield Licensing Partners and the Office of Brand, Trademarks and Licensing aim to positively promote each University’s image while protecting its trademark rights. All official logos and word marks are protected under this program. Creating and maintaining positive relationships with manufacturers and retailers is an integral part of the program’s overall success, and helps to ensure that products bearing the marks of the University are of the highest quality and help to satisfy the consumer demand.
Learfield Licensing provides licensee management, royalty reporting and audit support, legal professionals and the Trademarx online system. They facilitate and manage all licensees through the application process and make sure all licensees are compliant with UT System policies. When needed, they can offer legal and retail enforcement. Trademarx Online is used by all Learfield Licensing client institutions and licensees and can produce real-time reports while serving as the main portal for artwork submissions.
What Qualifies as a Trademark?
Any logo, word mark, nickname, series of letters, or acronyms associated with the university that are distinguishable from those of other universities, teams, mascots, or organizations are protected under the UT System school's trademark licensing program.
Examples of Trademarked Verbiage:
The University of Texas at ArlingtonTM
UT Health San AntonioTM
Look for the Label!
Each time fans, alumni, and supporters purchase an officially licensed souvenir, the manufacturer returns a portion of that sale to the University. The Collegiate Licensed Product Label is the consumer’s assurance that the products they purchase are as authentic as their support of the their favorite school or team.
Need more labels? Approved licensed vendors can order Collegiate Licensing Properties (CLP) labels here.
Each licensed manufacturer is required to submit all designs bearing the University approved logos through Trademarx, the artwork software program. Once a license has been acquired, Learfield Licensing will supply the licensee a Username and Password to the Trademarx system. All approved logos and word marks are available within the Trademarx system. The University contact will approve all designs submitted from licensed manufacturers.
Where Can I Find a Licensed Vendor List?
All UT System schools (except the UT Austin campus) have current approved vendor lists available on the Learfield Licensing website. Lists update in real time, so check back frequently.
1. Visit: http://learfieldlicensing.com/vendor-list
2. Search the name of the school (Ex: Rio Grande Valley) and click "view"
3. Open and save the PDF file
To find out the royalty rate, advance fees and other info on a specific UT campus (except UT Austin), visit Learfield Licensing's client list. Search the school name and click on the appropriate logo. You can also find royalty rates and advance fees listed at the end of the Learfield Licensing application.
Once a vendor becomes licensed, royalty reporting for all UT System schools are recorded at licensing.trademarxonline.com on a quarterly basis. UT Austin requires a separate log-in User Name and Password that differs from the other UT campuses and is provided by 289c Apparel, Ltd.